Of course the obvious challenges are making sure that all students have an AR capable device, that the device has enough storage, and that they are willing to commit the resources of their phone to the app. Second is all the time it takes to tag everything and organize it. It's a great tool, but definitely time consuming up front. Then there is also school policy to deal with. Students are unable to use phones of any kind on school premises within my school, and all schools I'm aware of in my city. As such, we must rely on the iPads that do not have access to internet and no way of signing them out. It seems like Aurasma allows overlays on a device, which means that if a teacher set them all up in a room with WiFi it could work in a classroom with students, which is interesting for me, if policy permitted me to set it up in that way.
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I agree there are many logistical considerations, and they are well worth solving. The more time is spent on adminstrative and technical issues, the less is being devoted to achieving learning objectives. BYOD can be a major pressure on parents, either financially or in terms of values, and it is so easy to become distracted by everything else on a device and stray in our learning. Even if the infrastructure is set up and all systems are go with plenty of storage, etc., there is no guarantee that the tools will be implemented in a helpful way. Teacher PD is essential to train and deliver programs in a timely fashion and before upgrades are necessary. Trendy or newer technologies could serve very well as pilot projects for feedback and early evaluation until they are implemented on a larger scale.